In 1963, the puzzle piece logo was first introduced by the National Autistic Society. We often see this logo on bumper stickers, pins, key chains, coffee mugs, license plates and any number of keepsake items or promotional materials. Historically the logo was meant simply as a method of raising autism awareness. For many families impacted by autism spectrum disorders, it has come to mean a commitment to funding research for a cure. Today, however, the symbol has come to be a bit more complex and is not without its critics. Here is a quick breakdown of the symbolism of the puzzle piece, its colors and the criticism of these.
Puzzles can be difficult to solve given the number of pieces and the intricacy of the puzzle. Autism, like a puzzle, has many complexities and mysteries. ASD is not easily defined within set terms and definitions. The logo tells people that even though the disorder is not easy to understand, it is worth understanding and spending time on for the sake of those who have it it. It is a rallying point for people who want to bring the attention of other people to autism. The different shapes represent the diversity of people who are dealing with autism whether they are autistic or they are the family members of someone with autism. The interconnectedness of the pieces symbolize that this disorder affects all of us. The colors used are bright and basic, which symbolizes hope for defeating the disorder.
While the puzzle piece logo seems like a memorable and harmless advocacy symbol, it does have its critics. Many families do not like the branding that their child is a puzzle to be “solved” but rather a unique individual. Others are critical of the logo in that it shows the puzzle is missing a piece, or something is missing from their child or family member.
What are your thoughts on this logo? For almost sixty years this logo has been raising awareness for research and funding for autism needs. Whether you are a critic or supporter, it seems this logo is here for a while longer.